1. **Optimal Word Count for **:
– **Backlinko**: Found that 1,000 – 2,000 words is the optimal word count for attracting social shares, while articles 3,000 words or longer tend to win the most backlinks.
– **Hubspot**: Recommends the ideal blog post length for should be 2,100-2,400 words.
– **SEOWind**: Suggests that any amount of words over 1,000 qualify as long-form content, and articles of 2,000+ words can be beneficial for .
2. **Importance of Quality Over Quantity**:
– **Search Engine Journal**: Emphasizes that word count is not indicative of quality. The focus should be on providing value and meeting user intent. Content should be well-structured, include sourcing, rich media, and logical formatting.
– **AIOSEO**: Highlights that while longer articles may have a higher chance of ranking for multiple keywords, rankings are dependent on the comprehensiveness and quality of the content, not just the word count.
3. **Structuring Long-Form Content**:
– **Perfect Manifesto**: Provides a framework for writing a 1000+ word blog post, including an introduction, three main points, and a conclusion. It also emphasizes the importance of using short paragraphs and headers to improve readability.
– **SEOWind**: Suggests creating a content outline with headings and subheadings, key takeaways, and targeted keywords to ensure the content is easy to follow.
4. **Contextual Word Count**:
– **FastFWD**: Notes that the optimal word count for long-form content varies depending on the topic, industry, competition, and target audience. For example, business-related articles might be longer than lifestyle posts.
In summary, while there are general guidelines for word count in , the most important factor is creating high-quality, comprehensive, and user-friendly content that addresses the search intent of your audience.